Strategy and growth directions
Future growth directions for the Group are identified in the Grupa Azoty Group Strategy for 2013−2020, which sets out a vision of how the Group wants to grow its business and create value in the years ahead, as well as in the Operationalisation of the Strategy for 2014−2020.
The Strategy defines the Group’s key strategic objectives in the main product areas with respect to innovations, operations, sales and financial policy. The Strategy outlines the corporate management objectives and methodology applied across the Group.
By 2020, the Grupa Azoty Group will have five value-creating business segments (Agro Fertilizers, Plastics, Chemicals) and the supporting segments (Energy – for the Group’s own needs, Other Activities), with potential for entry into new segments, including new plastics and professional power generation.
The Strategy will be implemented in the following three strategic areas:
• Organic growth,
with capital expenditure estimated at PLN 6bn to 7bn over the seven years between 2014 and 2020;
• Operational excellence programme,
with the annual effect on the Grupa Azoty Group’s EBIT expected at PLN 300m;
• Efficiency enhancement
through mergers and acquisitions (M&A).
The Operationalisation of the Grupa Azoty Group’s Strategy lists 68 strategic investment and/or marketing projects designed to build the value of the individual segments or of the entire Group (corporate projects − involving more than one segment or implemented at more than one location). The operationalisation also defines directions of activity in the M&A area.
Mission
“We add life to the soil, and colour to life.
With our accumulated experience and expanding capabilities, we make chemicals safe and useful to people. We consistently strive to increase the value of Grupa Azoty, taking advantage of all available synergies and innovations.”
Vision
“By the end of this decade:
1. We will be included in the blue-chip index of the Warsaw Stock Exchange.
2. We will deliver industry-leading rates of return for our shareholders.
3. We will remain one of the three leading players in the European fertilizer market.”
